Executive Impact
The record, in one place.
What I have built, led, and delivered. Every figure here is measured or verified. Where a number is not available to share, I say so rather than estimate it.
By the numbers
3
Retailer-facing selling systems. A sell-in kit, an activation kit, and a launch kit, each built so an independent retailer could carry the product story without a rep in the store.
$250K+
Dukatz Logistics first-six-month revenue, generated on the operational and digital infrastructure I built.
+75.4%
V Auto Care site-session growth, year over year, February to July 2026 versus 2025, with no paid advertising.
$0.29
Blended CPC across a five-channel micro-budget paid media test, at a $3.87 CPM and 328,000-plus impressions.
17+
Years in marketing. 15 inside a nationally distributed consumer brand starting in 2009, 7 leading an independent practice.
15
Years of claim-regulated marketing. Every product claim, label, and selling material held to NASC audit standards and FDA guidance for animal health products across a nationally distributed brand.
Every figure here is measured or verified against source records. Where a comparative claim would need a benchmark, the benchmark and its source stay off the page unless I can cite both.
Major accomplishments
Turned a reseller channel into a system
Authored a reseller acquisition program and a full-year content system, so independent retailers could carry the brand without a rep in the store.
Grew V Auto Care 75.4 percent year over year
February to July 2026 versus 2025, with zero paid ad spend. Sessions up 75.4 percent year over year, with pageviews up 113.2 percent, unique visitors up 51.3 percent, and bounce rate down from 90 to 80. Average session duration fell 36.5 percent over the same window.
Ran a five-channel micro-budget paid media test
Google, Meta, LinkedIn, Pinterest, and Hulu, generating 328,000-plus impressions at a $3.87 CPM and a $0.29 blended CPC.
Built a logistics company’s operating foundation
For Dukatz Logistics, built the full operational and digital infrastructure from zero, from formation and CRM to invoicing, accounting, dashboards, and workflows. The business generated more than $250,000 in its first six months on the systems I built.
Shipped a consumer product from concept to store-ready launch
As product lead under Untapped Bio, designed, built, and prepared a nutrition planning app for market. It is built and awaiting Apple Developer approval. I make no health outcome claim for it.
Built a complete executive decision system
Designed a source-graded diagnosis methodology and the governance that makes it repeatable, then built the platform that runs it end to end.
Beyond the engagements
What I have built myself
These are the things I designed and built directly, each one proof of a specific capability rather than a promise.
Retailer-facing selling systems
A sell-in kit that opens into a countertop merchandiser, a reseller activation kit for new retail partners, and a launch kit that shipped with every new product. Each one designed so an independent retailer could carry the product story without a rep in the store.
A logistics company, from zero
For Dukatz Logistics I built the operational and digital foundation end to end: formation, brand and website, analytics, a Zoho CRM, invoicing and accounting, executive dashboards, and the workflows that tied it together, so the founder could focus on winning customers.
VitalFed, a consumer product to market
As product lead under Untapped Bio, I owned the architecture, design, and go-to-market for a nutrition planning app, from concept through store-ready launch. It is built and awaiting Apple Developer approval. I make no health outcome claim for it.
The diagnostic platform
To run my Executive Diagnosis methodology at scale, I built the stack behind it: a Supabase backend with a WordPress and WooCommerce front end, tying together CRM, payments, email, and research tooling.