The Free IBI
The Free IBI
A short self-assessment for founders and owners who suspect the harder problem is inside the company, not in the marketing.
The IBI, the Internal Brand Index, is a set of questions across seven areas of how a company runs internally. It takes about ten minutes. It is the starting point for the InBrand pathway.
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One leader’s viewThe IBI reflects how you, as the leader, currently see the organization across seven areas. It is a starting point, not a verdict.
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Ten minutesFourteen questions across the seven areas.
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Free, no obligationYou get your results and a short read of what they suggest. There is no obligation to continue.
What It Measures
What it measures.
The IBI asks how you, as the leader, currently see the organization across seven areas: how clearly roles and decisions are defined, whether people feel safe to speak up, whether the company is seen as fair and consistent, whether people have what they need to do the work, whether execution holds together, whether the brand matches the reality inside, and whether marketing is connected to the rest of the business.
What It Can Indicate
What it can indicate.
Your answers point to areas that may deserve a closer look. If several answers cluster in one area, that is usually worth examining. The IBI is good at surfacing where to look next.
What It Cannot Establish
What it cannot establish.
The IBI reflects one leader’s view. It does not tell you what your employees think, and it does not establish objective, organization-wide conditions. It is not an employee survey or a team-consensus tool. It shows how you currently understand the organization, which is a useful and honest starting point, and it is the beginning of a conversation, not a diagnosis.
A useful starting point. Not a verdict on the organization.
Who Should Take It
Who should take it.
Founders and business owners who feel that roles are unclear, that too much depends on them, that decisions stall, or that growth is creating internal strain. If your main problem is marketing performance, start with the Catwalk Business Diagnostic instead.
How Long It Takes
About ten minutes. Fourteen questions across seven areas.
The Free IBI is administered through The InBrand Theory, where the Internal Brand Index was developed. You will leave catwalkadvisory.com to take it.
See What Happens Next
Here is what your answers suggest.
These results reflect how you currently see the organization. They are not a verdict, and they may not reflect how other people in the company would describe the same conditions. Use them as a starting point for deciding what deserves a closer look.
Your responses are used to prepare your results and, if you choose to continue, to inform a Results Review conversation. They are not shared or sold.
Is your immediate concern marketing performance, customer acquisition, or positioning? Explore the Catwalk Business Diagnostic.
Continue
Understand the organization you are actually running.
The Free IBI is where the InBrand pathway begins. What you do next is up to you.