Sep 2019 to Present

Founder and Principal, Strategy and Marketing, Catwalk Advisory

Built a source-graded Executive Diagnosis methodology, its governance, and the platform that runs it. Managed up to 20 concurrent contract clients at peak through marketing and business-improvement plans across 28 or more industries, and delivered local SEO, competitive research, and customer journey assessments for small-business clients.

2024

Business Launch and Operations Consultant, Dukatz Logistics, LLC

Built the complete operational and digital infrastructure for a transportation company launching from zero: business formation, brand and website, SEO and Google Analytics, Zoho CRM, invoicing and accounting systems, executive reporting dashboards, and the workflows and technology stack that integrated them. That infrastructure let the founder focus on customer acquisition, supporting the company’s growth to more than 250,000 dollars in revenue during its first six months.

Feb 2022 to Jun 2022

Marketing Coordinator, Vitality IO, Inc.

Marketing coordination for a SaaS company, working in HubSpot.

Aug 2018 to Jan 2022

Paraprofessional, Excelsior Academy

Tooele, Utah.

Apr 2004 to Sep 2019

Marketing Specialist and Customer Service Lead, Amber NaturalZ

Led marketing and customer service for a pet herbal-supplement manufacturer in Tooele, Utah, managing a team of three or more. Ran paid social campaigns generating millions of impressions per year at an average cost per click of 18 cents or less. After this employment, Amber became a client engagement, described on the Case Studies page.