Executive Impact
The record, in one place.
A summary of what I have built, led, and delivered. Every figure here is measured or verified. Where a number is not available to share, I say so rather than estimate it.
By the numbers
15+
Years of business and marketing experience
28+
Industries served
20
Concurrent clients managed at peak
2
Proprietary methodologies developed
1
Product designed and built, nearing launch
2
Graduate and undergraduate degrees in marketing
7
Pillar organizational-health index authored
75.7%
V Auto Care site-session growth, year over year, zero paid ad spend
$250K+
Dukatz Logistics first-six-month revenue, run on the infrastructure I built
Figures reflect verified experience and measured results. Client-level revenue and engagement volumes are held confidential.
Major accomplishments
Built a complete executive decision system
Designed a source-graded diagnosis methodology and the governance that makes it repeatable, then stood up the platform that runs it end to end.
Grew V Auto Care 75.7 percent year over year
For V Auto Care, grew site sessions 75.7 percent year over year (February to July 2026 versus 2025) with zero paid ad spend, alongside a 113.5 percent increase in pageviews and an 11.1 percent drop in bounce rate.
Turned a reseller channel into a system
Authored an end-to-end reseller acquisition program and a full-year content system, driving millions of paid-social impressions per year at under 18 cents per click.
Shipped a product solo with AI as the build team
Designed, built, and prepared a nutrition planning app for launch as a single operator using AI-assisted development.
Built a logistics company’s entire operating foundation
For Dukatz Logistics, designed and implemented the full operational and digital infrastructure from zero, from formation and CRM to invoicing, accounting, dashboards, and workflows. The business generated more than 250,000 dollars in its first six months on the systems I built.
Frameworks and methodologies developed
The Executive Diagnosis methodology
A source-graded process for turning ambiguity into an accountable decision, supported by a constitutional charter, an Executive Decision System, and a Theory of Executive Decision Making.
InBrand Theory and the InBrand Index
An organizational-health diagnostic that scores a company from 0 to 100 across seven pillars, each staged from 0 to 3, connecting internal alignment to external performance.
Products created
VitalFed
A nutrition planning app with a personalized daily food checklist, weekly meal planning, pantry tracking, an AI coach, and a food-reaction journal. Built solo with AI-assisted development and nearing App Store launch.
The diagnostic platform
A full operating platform built on Supabase with a WordPress and WooCommerce front end, integrating CRM, payments, email, and research tooling into one stack that runs the methodology.
Business capabilities demonstrated
Executive diagnosis and decision systems
Business infrastructure and operations design
Business and marketing strategy
Organizational effectiveness
Customer experience
Product development and go-to-market
AI adoption and innovation
Cross-functional leadership
Change and organizational leadership
Executive communication
Leadership experience
Direct management. Led a team of three or more through a reseller and sales program, and managed up to 20 concurrent contract clients at peak through marketing and business-improvement plans, across 28 or more industries.
Leadership through facilitation. Led multiple leadership teams through organizational-health improvement processes, moving cross-functional owners from disagreement to shared, accountable decisions.
Operational ownership. Stood up the complete operational and digital infrastructure for a logistics company launching from zero, so a founder focused on sales could run a business that generated more than 250,000 dollars in its first six months on the systems I built.