Strategy & Marketing Leadership
I help leadership teams figure out what is holding back growth, then fix it.
Fifteen years of this. My work usually starts with a business problem rather than a marketing problem. I find what is actually in the way, build a practical plan, and put the systems in place to run it.
15+ years across strategy, marketing, and operations
Business GrowthStrategyOperationsOrg EffectivenessCustomer ExperienceAI AdoptionDigital Transformation
Who I am
A strategist who has built a firm, a methodology, and a product, not just run marketing campaigns.
What I work on
Marketing is often where problems become visible, but it is rarely where they begin. I go after where they begin.
How I work
I look for the real cause before spending money, then stay with the work through execution rather than handing off a plan.
A recent result
For V Auto Care, site sessions grew 75.7 percent year over year with no paid advertising.
I have spent most of my career connecting strategy with execution. I work across marketing, operations, sales, finance, and customer experience, usually because a company thinks it has a marketing problem when the real issue sits somewhere else. My job is to find where it actually is, agree on it with the people who have to fix it, and put a plan and the systems behind it.
How I work
I prefer evidence over assumptions, and I would rather name the real problem than move fast against the wrong one.
Most of the time businesses do not need more ideas. They need better alignment and better execution. So I spend the early part of an engagement getting the evidence straight and getting people to agree on what we are solving. When the facts are clear, the decision is easy. When they are not, I still make the call and adjust as things come in, because a team waiting on certainty is a team losing time. Here is how I think through a problem.
What companies bring me in to do
Find what is actually in the way.
A stalled result usually has a cause the company has stopped seeing. I find it, get leadership to agree on it, and give them a plan they can act on.
Grow without buying the growth.
For V Auto Care, site sessions grew 75.7 percent year over year with no paid advertising, because we fixed the underlying problem instead of spending around it.
Build processes that keep working.
I do not stop at a recommendation. I build the systems that keep working after the project ends, and when a company needs it, the full operating foundation underneath them.
Get people aligned and moving.
I have managed a team and a full slate of clients at once, and spent a lot of time getting leadership groups to agree on what the goal actually is before chasing it.
References
Vanessa did not just spot the bottlenecks, she completely re-architected our leadership decision-making process. With her help, we stopped the decline and got the business back on a growth path.
The short version
Who I am A strategy and marketing leader who works across the whole business, not just the marketing function, to help companies make better decisions and grow.
What I do best Finding the real problem underneath the one a company thinks it has, getting the people who have to fix it to agree, and building the plan and the systems that make the fix hold.
Best fit Director and above, in strategy, marketing, organizational effectiveness, customer experience, operations, or business transformation.
The record The Executive Impact summary and the executive resume are one click away.